Training Programs and Services
TMC offers a variety of seminars and training programs to meet the unique
needs of every organization. Sessions can be arranged from half-hour talks to
two-day seminars. Tried and proven educators, experienced with adult learners,
facilitate or instruct, as required. Sessions are interactive and result in the
learning of applied skills so that your staff can implement their skills from
day one following their training. Programs can be customized to meet the unique
needs of your firm, or your staff. Contact TMC for a free consultation.
Click on one of the buttons above to get a detailed description of each of
the programs successfully offered by TMC.
Promotion
Planning Back
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TMC offers a variety of seminars and training programs to meet the unique
needs of every organization. Sessions can be arranged from half-hour talks to
two-day seminars. Tried and proven educators, experienced with adult learners,
facilitate or instruct, as required. Sessions are interactive and result in the
learning of applied skills so that your staff can implement their skills from
day one following their training. Programs can be customized to meet the unique
needs of your firm, or your staff. Contact TMC for a free consultation.
Click on one of the buttons above to get a detailed description of each of
the programs successfully offered by TMC.
Customized
Training Back
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TMC creates customized training for many clients. If you have a specialized
training need for any area of business application. TMC will also develop
training manuals and train your own staff to do the facilitation for on-site
training in your firm. Contact TMC for a free consultation on how your
organization's needs can be met efficiently and inexpensively using TMC's
training division.
Public relations is something that a firm cannot afford to overlook.
Most companies do not know what it is, or how to manage their image
effectively. Effective image management is often relegated to cleaning up
a firm's problem image, rather than acting proactively to protect its good name.
This seminar will help you to focus on what public relations consists of, how
to manage it, and how to continuously improve on your firm's image. Also
included in this seminar are the following topics:
- designing a public relations function for your firm
- evaluating your company image
- choosing a company image
- choosing public relations goals and media
- managing the press
- writing press releases
- coordinating the company image
- evaluating your firm's public relations program
- staffing the public relations function.
This is a full day seminar which will be of interest to all business owners
and managers. Participants do not need marketing experience to benefit
from this seminar. For more information, contact TMC.
The greatest rave in business throughout the 1990's has been
networking. Large corporations are bringing in executive networking
experts. Smaller firms are relying on networking as the prime focus in
their promotional venues. But, many do not know how to network
effectively. This seminar will allow you to:
- develop a thirty-second promotional opener
- develop a three-minute marketing plan
- choose the best networking venues
- learn networking "ettiquette"
- evaluating networking venues
- build networking into your promotional plan.
This half-day seminar is valuable to everyone, regardless of the size of
their business, or their level of marketing expertise. For more
information about this seminar, contact TMC.
Nothing has attracted more attention than Internet advertising. But,
the Internet is becoming a more cluttered environment for advertisers than ever
before, rivaling even newspaper as a promotional vehicle.
Outdoor media (billboard, transit ads, murals, signs) is often overlooked by
many advertisers when they plan their promotion strategy. But, both the
Internet, and outdoor media, can be highly effective tools in the promotional
arsenal of a firm, regardless of the firm's size.
This full day seminar provides insight into:
- how to use the Internet as an advertising tool
- how to evaluate the Internet as an advertising tool
- how to choose the best outdoor medium
- how to design ads for outdoor media
- how to evaluate ads for outdoor media
- budgeting for both outdoor and Internet media.
For more information about this seminar, contact TMC.
Many companies shrink back when they hear the term "broadcast
advertising". Many fear that broadcast advertising will soak up their
promotional budget and leave little money for other kinds of promotion.
But, broadcast advertising is changing. There are ample opportunities for firms,
either large or small, to use these powerful promotional media effectively, and
affordably.
This seminar is delivered on a full or half-day basis. It addresses:
- when to use broadcast promotion
- the availability of various broadcast vehicles
- budgeting for broadcast advertising
- design for broadcast advertising
- evaluating broadcast buys, and previous campaigns
For more information about this seminar, contact TMC.
Print advertising works exceptionally well for some products,
but not as well for others. There are ways to use print creatively, and
cost-effectively. This is a four-hour, hands-on seminar which helps
participants to:
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determine promotional goals
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evaluate print media for inclusion in their promotional
campaign
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budget for print media and make better purchase deals
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design ads for various print media
-
evaluate the effectiveness of their print-based advertising.
For more information about this valuable seminar, contact TMC.
Exporting
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TMC has been conducting export training for a variety of firms for many
years. Services have ranged from customized treatments to meet the
specific needs of clients, to interactive, software-driven self-assessment
programs for would-be exporters. To find out more about TMC's export
training, click on one of the buttons above, or scroll down.
A series of export marketing seminars are available, each of which has been
developed to help firms get into world markets. These seminars vary in
focus. A very successful seminar has been the seminar designed to help
Canadian firms enter the U.S. marketplace. However, this is only one of
several export marketing seminars which have been developed by TMC, and it is
described below. For more information on export marketing seminars,
contact TMC.
- Tackling U.S. Export Markets:
- This four-hour seminar was originally developed for the federal
government to help firms export successfully to the United States. This
seminar focuses on marketing to the New England market, provides a lot
of worthwhile practical information, and gives leads to many resources
in Canada and the US that can help your firm go further, faster, for
free! This is an interactive seminar which is suitable for all employees
in export-oriented firms.
- Export Readiness
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TMC has developed a self-assessment tool to measure export readiness.
Export readiness refers to how ready your firm is to make the leap to
international markets. The self-assessment tool is specifically designed to meet
the needs of small to medium sized businesses.
Not only does it tell you how ready you are to go ahead, it points out areas
where your strength is lacking so that you can take measures to develop those
parts of your firm that are most vulnerable to export expansion.
The approach is simple to use and effective. The seminar also provides a lot
of practical advice as well as Internet links and many resources (from local to
international) where your firm can get free advice to develop distant markets.
No firm should proceed into export markets without taking this three hour
seminar.
The tool is available as a stand-alone CD-ROM product, or as component in a
full-day, or half-day, seminar program. Follow-up consulting is also
available to help firms to develop comprehensive exporting plans. Contact
TMC for more information.
Business Planning Seminars
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Business planning is essential for ultimate success in business. Learn how to
make a business plan to appeal to all of the different stakeholders in your
company's future. This is the only seminar that you will take that will show you
how to position your business plan for the audience.
How do you develop a business plan which actually "sells" your
organization? How do you learn how to "sell" your business plan
successfully? Learn how business plans and marketing plans are two different
things. Be able to do both well enough to get the support you need from partners
and investors, and successfully operate your business.
For more information on business planning seminars, or to have a customized
seminar designed for your organization, contact TMC.
Sales Seminars
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MC has been delivering sales training successfully to single entrepreneurs
and large organizations. TMC has delivered sales training throughout Atlantic
Canada for private business and government initiatives.
TMC's training seminars are known for providing practical, hands-on examples
for trainees with all levels of selling expertise. Even those who have taken
programs from such well regarded training organizations as Xerox and London Life
have learned something new from TMC.
TMC's seminars provide trainees with a "tool kit" which helps to
increase their productivity and build their confidence from Day One following
the seminar. For more information about these exciting sales training
programs click on one of the buttons above.
This comprehensive training program focuses on all aspects of setting up and
managing a successful selling force. Topics include:
- territory development and administration
- designing recruiting and selection programs
- performance evaluation
- time allocation and management
- compensation and quota programs.
Use this seminar to develop your sales management program from beginning to
end! For more information, contact TMC.
TMC conducts sales training regularly for a number of clients, including the
Atlantic Canada Opportunities Agency (ACOA) in New Brunswick and Prince Edward
Island. TMC provided sales training for the Team Atlantic 2000 firms, who
accompanied the provincial premiers and Canada's Prime Minister on a trade
mission to New England in May.
TMC's training not only provides a detailed overview of the selling process
and presentation, it also gives representatives numerous ways to build their
confidence by focusing on the fine interpersonal dimensions of the sales
exchange. Role plays are also used to help selling staff boost their knowledge
and comfort level.
For more information about how this sales training can increase the bottom
line for your firm, contact TMC.
Marketing Planning Seminars
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TMC offers training in many areas of marketing planning. These are seminars
that should be taken by anyone who needs to market an organization. Whether you
are a small, home-based business, or a large organization, marketing is a fact
of life today. You can even use the skills you will gain from these seminars to
learn how to market yourself more effectively in the job market.
You do not need special experience to take any of these courses. For more
information on how your organization can gain the edge in marketing planning,
contact TMC today.
Database marketing is becoming more important to businesses than
ever before. Using customer information a firm can work towards
establishing long term relationships with its buyers. These relationships are
essential for remaining competitive in today's economy.
Many smaller firms feel that they cannot realistically own and
operate a database successfully, but nothing could be further from the truth.
This seminar puts the power of database marketing in your hands, regardless of
how large your business may be. Topics include:
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the basic assumptions of database marketing
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database creation and management (both online and offline
approaches)
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campaign development and tracking
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campaign evaluation
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privacy issues and ethical considerations
This seminar may be offered in a half-day or full day format,
and it is suitable for those with, or without, marketing experience.
Contact TMC for more information.
Direct marketing, selling an item direct from producer to final
user, is one of the largest growth sectors in today's economy. Not only
does such an arrangement put buying power back into the hands of consumers, it
also allows smaller firms to compete effectively with larger
organizations. It can also result in reduced prices which customers enjoy.
This seminar, designed for individuals with, or without, sales
experience, takes some of the mystery out of the direct marketing process.
Topics include:
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what constitutes direct marketing
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the growth and prevalence of direct marketing across various
industrial sectors
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elements of a direct marketing program
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direct-response media and promotion
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development of a direct mail campaign from conceptualization
through creative
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evaluating a direct marketing campaign.
The seminar can be delivered in a half-day, or full day
format. The full day format includes completion of a creative layout for a
direct mail campaign. The half-day format includes campaign design, but does not
include full creative design.
For more information about this exciting training program,
contact TMC.
Choosing a market niche is one of the most critical decisions that a company can
make. Yet, many firms do not have a reliable method of getting information upon
which to make such a vital business decision. Even when such information
is available, many firms do not know how to choose the best market for
their company.
This seminar can be conducted on a full or half-day basis, and it covers
vital information about target market selection. This information includes:
- the types of information needed to characterize a consumer, or business,
market
- market selection strategies
- mapping a product market
- product positioning strategies
- segmentation analysis and evaluation.
This seminar is designed for anyone, whether or not they have business
experience. For more information about this important seminar, contact
TMC.
Marketing Research
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TMC offers training in many areas of marketing research. While these courses
will enhance the existing skills of market researchers, they may not qualify you
to do your own research.
What they will do is help your team become better managers by understanding
the value, and sources, of market information. They will also help your
organization to become better research buyers. You will also be better able to
evaluate the information provided to you by head office, or other research
providers.
Not all courses are for beginners. If you want to know what courses are
suitable for your staff, or even for yourself, contact TMC. They can customize
courses to meet the specific needs of your organization.
Focus groups are unique research tools which many firms have found useful for
gaining insight into the thoughts and feelings of their customers. The
apparent simplicity of the technique has led many firms to develop and conduct
their own focus groups. But, focus groups are not just round table
discussions. While it may be expensive for smaller firms to hire
professionals to conduct focus groups, it is often advisable to be sure the
techniques is being properly used.
This seminar is designed to give the skills to owners and managers of
businesses so that they, too, can conduct valid focus group research. This full
day seminar uses models that TMC has developed, and tested, in over 100 focus
groups. Participants will learn:
- how to design a focus group plan
- how to recruit and remunerate participants
- how to moderate and record results
- how to analyze results and use them to make business decisions
- how to report and present focus group results.
For more information on this valuable seminar, contact TMC.
Math anxiety has plagued people for years. This seminar takes a very
lighthearted and common sense approach to discussing statistics. This approach
is enlightening and paves the way towards helping business people to
understanding marketing statistics. Information included in the seminar
focuses on:
- what is it you need to know about your markets and how should it be
measured?
- basic descriptors (percentages, averages, modes, etc.) and data tables
- significance tests, their value and interpretation
- margin of error in research
- how measures are calculated, both manually, and using software
- how they can be explained, and summarized, for presentation to others
- how they can be used for financial analysis.
This seminar can take the mystery out of statistics for ordinary people, who
don't possess advanced mathematics or analytical skills. For more
information on this unique full day seminar, contact TMC.
Data is something that has to be handled carefully in order to become what you
need most - information. This seminar looks at how data should be
collected, processed and managed. The focus in the seminar is on how data
becomes useful marketing information, and on the preservation of data integrity
throughout the process of research. Data mining and databases are also
discussed.
This half-day seminar is suitable for all knowledge and skill levels.
For more information, contact TMC.
How many need to be included in a sample? At what point are you spending more
money and getting less of a return? This unique half-day seminar focuses
on the sampling process. What kind of sample is needed? How big does it have to
be to get the job done? How should it be drawn? What is margin of error and how
can it be controlled? These are just a few of the questions that are addressed
in this innovative seminar. This seminar is designed for those who have
limited knowledge about business and marketing. For more information about
this seminar, contact TMC.
Marketing research, when properly designed and executed, is a scientific
process. This half-day seminar describes the steps involved in a marketing
research project, from goal development through implementation, and use of
information. Various information sources are evaluated and the information
is linked back to marketing goals. This is an ideal seminar for those who wish
to go on to learn more about doing their own research, or for those who want to
be educated users of marketing research. For more information about this
seminar, contact TMC.
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