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TMC maintains in-house expertise to coordinate all projects, provide consulting,
data
entry, analysis and report preparation. On occasion,
specialists with unique skill sets will be invited to join the TMC team to meet
the requirements of specific projects. Our telephone interviewers and
supervisors are also part of the team. The number of interviewers in the TMC
call centre vary depending on project needs. The key personnel in the firm are
described below. Each is an experienced and dedicated consulting
professional with entrepreneurial experience.
Karen Blotnicky is the President and Consulting Coordinator for
TMC The Marketing Clinic, in Bedford. She is a full-time, tenured
professor in the Department of Business and Tourism, at Mount Saint
Vincent University in Halifax, where she specializes in marketing.
Karen has worked in applied research for over 15 years. She holds an
honours Bachelor of Arts (1980) and a Master's degree in Business
Administration (1985) from Saint Mary's University in Halifax. She
is completing a doctorate in International Business at Northcentral
University in Arizona.
Karen has taught in the business and commerce programmes of Saint
Mary's, Dalhousie and Mount Saint Vincent universities. She has
taught at both undergraduate and graduate levels, and supervised
masters theses. She has been teaching marketing courses on
television for the last ten years and is a past member of the
management board of the Centre for Women in Business in Halifax. She
is also a small business columnist for The Sunday Herald newspaper
based in Halifax, Nova Scotia, and four newspapers in the province
of Ontario (click
here to view sample columns). Karen is also the business columnist for
Eastern Canada for CBC Radio One.
Karen has advised clients of all sizes for over a decade in
government, business and non-profit sectors. She has also conducted
sales training for the Team Atlantic 2000 trade mission participants
in all four Atlantic provinces. She designs surveys for TMC,
completes sampling designs, conducts sophisticated market analysis,
and is responsible for the bulk of the report preparation. She has
also designed, moderated and analysed more than 100 focus groups in
Atlantic Canada.
Karen has approximately 21 years of experience in business
counselling and consulting. She also has about fifteen years of
experience in the field of human resource development, including
sales management and sales force development. Her clients have
included businesses, government and non-profit organizations in
hospitality management, food service, retail, agriculture, agrifood,
horticulture, fisheries and seafood, health and homecare, political
polling and labour force issues. Her areas of professional
consulting involve strategic marketing planning, marketing research
and analysis, international and export marketing, services marketing
and corporate training.
Michael has been a successful entrepreneur for over 20 years,
having successfully established and franchised his business
holdings. He continues to operate a holding company that manages a
franchise operation across Nova Scotia.
TMC has grown considerably during the last five years, largely as
a result of his experienced guidance in operations management and
sales. He currently hires, trains and manages all of the field and
in-house interviewing staff, having coordinated many thousands of
intercept and telephone surveys over the past year in Atlantic
Canada, Europe, Asia, the Caribbean, United States, and the United
Kingdom. He has also set up and/or assisted at over 120 focus groups
throughout Canada.
Michael has approximately 13 years of experience in business
counselling and consulting. He also has over 20 years of experience
in the field of human resource development and management.
Michael holds a Bachelor of Commerce degree, majoring in
Accounting, from Saint Mary's University in Halifax, Nova Scotia
(1983).
External Consulting Associates
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TMC works with external consultants to form specialized teams to meet the
unique needs of various consulting and research projects.
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