Non-Profit Organizations

TMC has serviced non-profit organizations to aid them in a number of ways. At the heart of this service is a specialized marketing model which was developed by TMC to meet the unique needs of non-profit organizations. This model focuses on several "target markets" which represent all of the stakeholders of the organization. These stakeholders must be satisfied in order for a non-profit organization to achieve its goals.

Target markets include such stakeholders as: customers/service users, volunteers, staff members, private donors, corporate donors. Each must be addressed separately to enhance the functioning of the organization.

TMC has assisted non-profit organizations by helping them recruit and design reward systems to keep volunteers. TMC has also assisted by: helping non-profit organizations develop and manage a corporate and private donor fundraising system; using various methods to facilitate the input of numerous stakeholders to develop a strategic plan.

Contact TMC for a free consultation on how your non-profit organization can succeed in today's difficult economic environment.

New Ventures   Back to top

TMC is an excellent choice for those starting a new business venture. TMC makes it possible to get all of the information you need to evaluate your business opportunity and create a highly effective marketing plan. 

TMC's detailed business plans provide an operational tool for managing your business. The business plan can be explained in a tool designed to promote your business to potential partners and investors. 

The value-pricing strategy can provide all of this for a fraction of what competing firms charge. Regardless of where you are located in the global business community, TMC can serve your information needs. Contact TMC for a free research proposal before committing your resources to another organization.

Subcontract Services for Consultants  Back to top

MC has gained a reputation for providing survey fieldwork, focus groups, telephone research, data collection, data processing and analysis for other consultants who do not handle fieldwork directly.  There are many reasons why so many consultants of all sizes choose TMC as a team member:

• TMC uses a value-pricing strategy which can put data in your hands, in the format you need, quickly and accurately, often for less than you could do it in-house. 
• TMC has provided this assistance for firms across the country. TMC respects the confidentiality of the client-consultant relationship. We have absolutely no contact with your client without your express consent. 
• We can help you double your existing capacity overnight, or add fieldwork into your services to better meet the needs of your clients. 
• TMC conducts interviews in a variety of languages, using international research as required. 

Contact TMC for a free estimate on what it would cost to take the fieldwork headaches out of your office. You will be pleasantly surprised.

Business Plans  Back to top

The business plan is not only the operating plan for your firm, but it is the single greatest influence on how successful you will be in recruiting partners or getting funding. A professional and well prepared business plan is crucial. But, it also must be realistic. 

TMC offers affordable business plans to its customers. Before deciding to tackle it on your own, or deferring to your lawyer or accountant, consider having an experienced marketing consultant complete your plan. Full financial and return on investment analyses are included in TMC's affordable price. Contact TMC for a free quote without obligation.

Marketing Plans  Back to top

The marketing plan is the heart of your business plan. Without a viable marketing plan, you don't need a business plan. TMC develops strategic marketing plans for businesses of all sizes. TMC is an affordable alternative to many competing firms, which is why our firm has been successful in meeting the marketing plan requirements of companies in Canada and the United States. Contact TMC today for an estimate on developing your marketing plan.

Small Business and Medium Sized Enterprises Back to top

The very small business, micro-enterprise, or home-based business, may not be able to afford the professional expertise that is needed. TMC has worked hard to provide affordable programs for one-on-one tutoring and group seminars to reach this group.

One of TMC's approaches is to provide training customized to meet the unique project needs of these firms. TMC can work with you to help you to complete your own feasibility studies or strategic marketing studies. If you are a "do-it-yourselfer", contact TMC for more information. We will work with you within your budget to provide either training, or guidance, to help you get the information you need to succeed in business.

Training Back to top

TMC offers a variety of seminars and training programs to meet the unique needs of every organization. Sessions can be arranged from half-hour talks to two-day seminars. Tried and proven educators, experienced with adult learners, facilitate or instruct, as required. Sessions are interactive and result in the learning of applied skills so that your staff can implement their skills from day one following their training. Programs can be customized to meet the unique needs of your firm, or your staff. Contact TMC for a free consultation. Click here to get a detailed description of each of the programs successfully offered by TMC.

Human Resource Management Back to top

The Marketing Clinic provides a broad range of human resource consulting services to help its clients maximize the value of their employees. Services extend to helping firms develop recruiting and performance evaluation procedures, compensation and recognition programs.

For sales force development, TMC helps firms estimate demand, complete territory planning and allocation, and plan quota systems that work. Sales force design also includes compensation planning, time management and the development of activity control systems.

Marketing and Social Research Back to top

TMC has established itself as an experienced marketing research firm providing many different kinds of marketing research, social research and planning assistance.

Whether your stakeholders are located across the planet, or in your backyard, your firm can benefit from the valuable information that applied research provides. For further information on each of TMC's market and social research services, click here.

Small Business Publishing and Column Syndication Back to top

Karen Blotnicky, President of TMC, has been a syndicated small business columnist since 1998. She continues to publish her columns weekly in The Chronicle Herald newspaper in Halifax, NS. Her work is syndicated throughout newspapers in Southern Ontario. She is also the business columnist for CBC Radio One for Eastern Canada. For more information about column syndication, click here. If you are already a subscriber to the newspaper column syndication service, click here to download columns for publication. For sample columns, click here.